This policy explains how Sixteen Cars collects, uses, and protects your personal information when you use our car rental services in Marrakech and across Morocco.

Who we are

Sixteen Cars is a car rental company based in Marrakech, Morocco, operating across the Kingdom. We are committed to protecting the privacy of our customers, website visitors, and anyone who interacts with our services.

  • By using our services or website, you agree to the terms described in this Privacy Policy.

Information we collect

We collect the following categories of personal information when you rent a vehicle or contact us:

Personal identification

  • Full name, date of birth, and nationality
  • Passport or national ID number
  • Driver’s license number and expiry date

Contact & payment

  • Phone number, email address, and billing address
  • Credit or debit card details (processed securely via our payment provider)

Rental & usage data

  • Reservation details—dates, vehicle, pick-up, and drop-off locations
  • GPS/location data was required for fleet management or security
  • IP address and website browsing data

How we use your data

  • To process and manage your car rental reservations
  • To verify your identity and driver’s license as required by Moroccan law
  • To process payments and issue invoices
  • To provide customer support and respond to enquiries
  • To comply with legal and regulatory obligations in Morocco
  • To improve our services and website experience
  • To send promotional offers, for which you have given consent

Legal basis for processing

  • Contract to fulfil your rental agreement with us
  • Legal obligation to comply with Moroccan laws and regulations
  • Legitimate interest to protect our vehicles and operate our business
  • Consent for marketing communications, which you may withdraw at any time

Data sharing

We do not sell your personal data. We may share it only with:

  • Payment processors are solely to handle transactions securely
  • Moroccan authorities, if required by law (e.g., traffic violations, accidents)
  • Insurance partners, where relevant to a claim
  • IT and communication service providers are bound by confidentiality agreements

We do not transfer your data outside Morocco except where strictly necessary and where appropriate safeguards are in place.

Data retention

  • Rental records are kept for 5 years in line with Moroccan commercial law
  • Financial transaction records are kept for 10 years
  • Marketing data is kept until you withdraw consent

Once data is no longer required, it is securely deleted or anonymized.

Your rights

You have the right to:

  • Access request a copy of the data we hold about you
  • Correction: Ask us to fix inaccurate or incomplete data
  • Deletion request: removal of your data, subject to legal obligations
  • Objection to certain processing, including marketing
  • Portability: Request your data in a portable, machine-readable format

To exercise any of these rights, contact us using the details in section 10. We will respond within 30 days.

Cookies

Our website may use cookies to improve your browsing experience and analyze traffic. You may disable cookies through your browser settings, though some features may not function correctly as a result. We do not use advertising cookies or sell browsing data.

Security

We implement appropriate technical and organizational measures to protect your data from unauthorized access, loss, or misuse. However, no system is entirely secure, and we cannot guarantee absolute security.